Thursday, February 11, 2010

True Costs of Student Success

"Student success" programs of various types -- learning communities, first-year experience programs, and the like -- have proliferated on college campuses, driven by the reality that it's easier to keep current students than recruit new ones. The programs are popular, but as is true of just about all campus efforts these days, they are open to scrutiny about their effectiveness -- and their cost effectiveness.

Given that climate, many student affairs officials would probably be wary of looking too closely at what their programs cost and whether they provide a meaningful return on that "investment," for fear that the data, if they don't look good, might be used against them in the fight for resources. But putting those trepidations aside, 13 colleges -- as part of a project sponsored by Jobs for the Future and the Delta Project on Postsecondary Education Costs, Productivity and Accountability -- agreed to examine both the full costs of first-year retention efforts focused on first-generation and low-income students, and the extent to which their success in keeping students enrolled produces revenue to help pay for themselves.

A report on the Investing in Student Success effort, published this week by the two organizations, suggested that a majority of the programs had produced gains in retention that went a long way toward offsetting their costs. Most of the others could not complete the analysis, using a "cost return calculator" that includes a wide range of data, because they didn't have all the necessary cost and retention statistics (for students in the programs and for a comparison group).

But by looking at their first-year programs through the prisms of cost and return on investment, all 13 of the participating colleges experienced what the sponsors of the initiative call a "change in conversation" about those programs -- with some saying that they planned to apply similar scrutiny to other academic programs on their campuses. Officials at several of the campuses said they believed it was important to take financial considerations into account in assessing these programs, as long as they didn't overwhelm other, more qualitative factors, such as the programs' quality and the beneficial impact on students.

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Source: --Doug Lederman, Inside Higher Ed

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